Ninety-six percent (96%) of our survey respondents,* who are aircraft owners, at least skim through a typical issue of Trade-A-Plane, including 48% who read half or more. On average, recipients pass their print copy of Trade-A-Plane to 1.3 people, more than doubling our print readership.
When asked which one tool is their primary shopping tool for aviation products, Trade-A-Plane won easily with a vote of 61%! Second was Barnstormers with 11%, followed by AOPA Pilot with 10%, Sport Aviation with 7%, and Controller with 4%.
On average, GA aircraft owners personally spent $7,160 in the last 12 months on items (other than aircraft) related to GA, via aviation publications and websites. On average, GA aircraft owners personally spent $3,100 in the last 12 months on items (other than aircraft) related to GA, by responding specifically to Trade-A-Plane or Trade-A-Plane.com.
When the two are compared, Trade-A-Plane alone accounts for 43% of the personal spending for General Aviation products and services.
Twelve percent (12%) of Trade-A-Plane readers have a business involvement with aviation, either through corporate flight departments or involvement in an aviation business.
Of those readers employed in an aviation-related job, two out of three are involved with their organization's aviation-related expenditures.
Sixty-seven percent (67%) of aircraft owners with a corporate or business connection to aviation stated that Trade-A-Plane is their primary shopping tool for aviation related products, representing a margin of over 3 to 1 over the second place finisher (Trade-A-Plane 67%, Barnstormer 18%, and AOPA Pilot 10%).